Communication is understood as
one of the most dominant and important activities in any organization as one of
its most dominant and important activities (Harris & Nelson, 2008). The
term “communication audit” was first used by ORDIORNE (1954) to describe the
process used to assess a management’s perception of subordinate communications
and advanced a general system approach to organizational system studies.
Communication assists in
growing effective relationships among individuals and groups as well as aiding
in the functioning and survival of an organization. The capabilities of an
organization are built and enacted through intense social and communicative
processes (Jones et al.,2004), assisting individual employees and corporate
teams in decision- making and problem-solving processes.
Internal communication
provides Employees get important information about their jobs, colleagues the
organization and the environment from internal communications, helping them create
a work space allowing them the freedom of expression, build trust and motivate
each other. Communication helps employees to make sense of the organization and
its goals.
Management practice vastly
deals with humans and one of the most common problems faced by the Management
has something or the other to do with ineffective communication (Lukasxewski,
2014).
Some of the most common
communication mistakes Managers must avoid are:
1.) Not Being
Available
Not being available creates a
communication barrier and leaves employees misguided, insecure and helpless. As
making a presence is not possible all the time, at least a certain amount of
time should always be allocated to communicate with employees to discuss any issues
and share ideas.
2.) Not Publicly
Recognizing Hard Work
As a way to show value to
employees’ work, external recognition should be given to show value of employee
in the organization. Public praise motivates employees to continue performing
at the most favorable levels.
3.) Not Allowing
Employees to Make Decisions
As much as employers make the
most important decisions, the employees are a major contributor to the
organization and should be given the opportunity to pitch in their views.
Taking in consideration employees’ point of view in a decision making process
shows their value and motivates them.
4.) Not
Offering Feedback
Offering feedback even in
between annual reviews lets employees know their current standing. Feedback is
a vital component in career advancement and any advice or suggestions keeps
them motivated to be doing things the right way.
Effective communication is
very important for the Management to motivate employees and raise their value
in the organization.
References
Harris, D.B. and Nelson, G.
(2008). Middlemen No More? Emergent Patterns in Congressional Leadership
Selection. PS: Political Science & Politics, 41(01), pp.49–55.Available
at: https://www.researchgate.net/publication/286491847_Applied_organizational_communication_Theory_and_practice_in_a_global_environment_Third_edition
[ Accessed on Nov 30. 2022]
Jones, E., Watson, B.,
Gardner, J. and Gallois, C. (2004). Organizational Communication: Challenges
for the New Century. Journal of Communication, [online] 54(4),
pp.722–750. doi:10.1111/j.1460-2466.2004.tb02652.x. Available at: https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1460-2466.2004.tb02652.x
[Accessed on Nov 30, 2022]
Lukaszewski, J.E.
(2014). Lukaszewski on Crisis Communication. Rothstein Publishing.
Available at : https://www.amazon.com/Lukaszewski-Crisis-Communication-Reputation-Management/dp/1931332576
[Accessed on Nov 30, 2022]
ODIORNE, G.S. (1954). An
Application of the Communications Audit. Personnel Psychology,
7(2), pp.235–243. Available at: https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1744-6570.1954.tb01596.x
[ Accessed on Nov 30. 2022]
